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SaaS

How to plan an MVP for your SaaS idea

A minimum viable product (MVP) is the smallest version of your product that real customers can use to solve a real problem. Its job is not to impress, but to help you learn quickly whether people want what you are building. Here is how we approach planning one, based on building and running our own SaaS products.

By Utkranti Labs · · 2 min read

Start with one painful problem

Write down the single problem your product solves, who has it and what they do about it today. If the current workaround is a spreadsheet, a notebook or a WhatsApp group, that is a good sign: people already care enough to put in effort.

Talk to at least a handful of potential customers before writing code. Ask how they handle the problem now and what it costs them in time or money.

Choose the smallest useful feature set

List every feature you can imagine, then mark only the ones a customer needs to get value on day one. Everything else goes on a later list. A focused MVP usually covers one core workflow from start to finish, done well.

  • Sign up and sign in
  • The one core workflow that solves the problem
  • Basic settings and account management
  • A simple way for customers to contact you

Decide what you will not build yet

Saying no is the hardest part. Advanced reporting, integrations, mobile apps and custom roles can almost always wait. Write these down so stakeholders can see they were considered, not forgotten.

Build in ways to learn

Decide in advance which numbers will tell you the MVP is working: sign ups, activation (customers completing the core workflow), retention after a few weeks, and willingness to pay. Add simple analytics and an easy feedback channel from the first release.

Plan for life after launch

SaaS products live or die after launch. Even a small MVP needs a plan for onboarding new customers, handling support, fixing bugs quickly and, when you are ready, billing. Choosing a sensible architecture early, such as keeping each customer's data clearly separated, avoids painful rewrites later.

Treat the MVP as the first step of a roadmap, not the finish line. The goal is to learn, improve and grow the product with your customers.

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